OVER Metaverse Fashion Week 2023

Let the celebrations begin, as we showcase the winners of the cross-metaverse ARwards contest and take over Milan for an event to remember!

View the complete details and schedules of both events on our dedicated MVFW web page.

OVER’s Metaverse Fashion Week activities kick off with an in-world event, starring DJ Regard and the five winners of the ARwards Future Heritage cross-metaverse design contest. With an introduction from founders Davide Cuttini and Diego di Tommaso, virtual avatars will parade the creations inside a specially built ‘house of virtual fashion’, before Regard provides the backing for a pumping party.

On March 31st, the party moves to Milan, where OVER will occupy a prime location in the fashion capital’s Piazza del Duomo, to stage a unique hybrid fashion show. Under the patronage of the Municipality of Milan, the virtual catwalk will feature designs from new and traditional fashion brands – modeled by digital avatars appearing in the physical world, via OVER’s augmented reality app. Some of the brands making an appearance include Pinko, Space Runners x Balmain, Ecoolska, XR Couture, Ilona Song in collaboration with Vogue Singapore, and more!

Speaking about OVER’s fashion week initiatives, COO and co-founder, Diego Di Tommaso said, “Community is at the heart of the OVER metaverse experience and so to give a new breed of digital creators the chance to showcase their work alongside major fashion brands is a dream come true.”

“Fashion was one of the first industries to recognize the incredible potential of the metaverse and Web3,” says CEO and co-founder, Davide Cuttini. “That’s because the metaverse makes sense for so many areas of fashion – from design through to retail. We believe augmented reality, as presented by OVER, is a game changer for fashion and we look forward to showcasing it to the industry during Metaverse Fashion Week.”

 

As always, keep on top  of updates to the event schedule via OVER social media channels – Twitter, Instagram, Facebook and LinkedIn.